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OUR ORIGIN

The Story Behind £30 Active Sunglasses for Anyone

In 2015, goodr was created to solve a problem: running sunglasses were expensive, ugly, and over-engineered. To solve this, we set out to design a pair of running sunglasses that were affordable, stylish, and all performance. (Hold the B.S., please!). And so, goodr was born. BOOM. Problem solved. You're welcome.

no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ● no slip ● no bounce ● all polarised ●

WHAT SETS US APART

How goodr is Changing the Active Eyewear Game

Our Product

Every product we create must speak to our F’s: fun, fashionable, functional, and ‘ffordable. (We like F words.)

Our Content

Creating connection is at the forefront of our marketing efforts. We’re recklessly committed to fun… blah, blah, blah, sunglasses. And so is our content.

Our Culture

We exist to give you permission to be unabashedly yourself… unless you’re an asshole.

THE ORIGINAL SIX

THE SUNNIES THAT STARTED IT ALL

POLARISED A woman in black sunglasses with amber reflective lenses wearing a flame-patterned shirt and headband laughs. Three-quarter angle view of square-shaped black sunglasses with mirrored amber lenses.

Whiskey Shots With Satan

POLARISED A woman in a white furry hat and white sunglasses with blue mirrored lenses looks to the side, a weight bench behind her. Three-quarter angle view of square-framed white sunglasses with blue reflective polarised lenses.

Iced By Yetis

POLARISED Swedish Meatball Hangover-The OGs-RUN goodr-4-goodr sunglasses Swedish Meatball Hangover-The OGs-RUN goodr-1-goodr sunglasses

Swedish Meatball Hangover

POLARISED A man and woman wearing hot pink sunglasses with green lenses laugh while lounging on a tropical beach.

Flamingos On A Booze Cruise

POLARISED A woman in a bright orange outfit stands on a football field wearing bright orange sunglasses with blue mirrored lenses. Three-quarter angle view of translucent bright orange sunglasses with blue reflective lenses on a white background.

Donkey Goggles

BEST SELLER A woman in a wizard hat and big fake beard looks out, wearing translucent light blue sunglasses with gold reflective lenses. Three-quarter angle view of square-shaped sunglasses with light blue translucent frames and gold reflective lenses.

Sunbathing With Wizards

BEHIND-THE-SHADES LOOK INTO ALL THINGS GOODR
CULTURE GOODR PODCAST

BEHIND-THE-SHADES LOOK INTO ALL THINGS GOODR

The CULTURE goodr Podcast gives you an in-depth look into the goodr-verse. Although it may seem like we slam margaritas all day– we don't. We work even harder than we play and we're always evolving based on what we learn. Each week, goodr CEO Stephen Lease and Head of Learning and Development Shaun Tinney bring you a topic or guest that will show you how we grew a thriving startup that puts people first (and how we f*cked up along the way so you can avoid it.)

Every pair of sunnies has a story
ORIGIN STORIES

Every pair of sunnies has a story

Ever wonder where names like Nessy’s Midnight Orgy or Whiskey Shots with Satan come from? Well, you’re in luck!!! Every pair of goodr sunglasses has its very own origin story on our blog goodrTIMES. Get the dirty deets behind some of your favorite pairs now…

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Yes please!

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