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Fast As Shell Origin Story

Veronica was a fashion editor that always knew what was hot without even trying. And, in fact, made things hot by choosing them for her publication. She was once played by Meryl Streep in the little known film The Devil Wears Prada. Those “inspired by Anna Wintour” rumors have no legs. Veronica was also an avid runner and did her first Color Run alone in Central Park before running was cool. One day while poking around a fine art mega-gallery in Chelsea, she spotted an avant-garde artist rocking the poshest handmade couture tortoiseshell frames she had ever seen, as if the shell was gifted to her from King Yertle himself (and it was, in fact). With a plush coating on the frames and polarized lenses, a pop of blue so brilliant it reminded her of the time she berated her underling for her lumpy cerulean sweater. The moment still brought a smile to her face. 

But, these sunglasses, who made them? She had not seen them at #PFW …they were not Gucci, nor Dior, nor Chanel. Prada, maybe? She had skipped that show for dinner with Donatella. 

Just then, the artist turned his head and a glint of gold caught Veronica’s eye. Gold accents on the frame and a gold logo – goodr – to match…these shades were dripping more than Kim Kardashian at the 2019 Met Gala. 

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